• Built marketing department from the ground up

• Developed and executed social media strategy and content

• Established campaign best practices and Marketing to Sales handoff process

• Launched 4 pilot campaign including trade shows, panels, and webinars

• Designed 45+ pieces of collateral

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As the US Marketing Manager for Keyrus, Taylor was tasked with developing their marketing department from the ground up. She developed and executed comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth for Keyrus in the USA/Canada (NORAM) markets. Taylor implemented marketing processes and governance around campaign launches, marketing to sales handoffs, social media and industry events, and collateral.

 

In this role, Taylor collaborates closely with sales and business development teams to align marketing initiatives with revenue goals. She supports technology partners through collateral and events utilizing PMF/PDF. Taylor reports frequently to C-Suite leaders and executives and regularly gives presentations to stakeholders.

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Taylor also continues to design eye-catching and on-brand content, whether that is for an eBook, social media post, or collateral for the sales team to utilize. She works with Adobe Illustrator and Canva regularly to design content, as well as Adobe Premiere for video editing for Keyrus' YouTube content.